Thursday, March 4, 2010

We Want to Scare You and Then Take Your Cash

The Democrats are easily rippable, but the 'douche of the week' award goes to the RNC and their strategy presentation on giving. Strategy #1? The fear card - nothing new to those who paid attention during the past administration. Politico obtained a copy of a confidential RNC fundraising presentation which outlined their plan of how to get donations from wealthy, "ego driven" donors and those they can scare in to giving. The slide below, one of about seventy, displays the key marketing techniques i.e. fear/negativity towards the current administration (Socialism?) or being on the 'Wall of Fame.' What can they do for you? Well, that can be found in another slide deck.

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