Researchers at National Media Inc., a GOP firm, analyzed survey results from a total of 218K interviews between Aug. '08 and Sept. '09. The polling was conducted by Scarborough USA, a joint project of Nielsen and Arbitron, the 2 top ratings agencies in the country. The data helps TV and radio stations and the country's newspapers set ad rates by evaluating viewership habits.
GOPers are most likely to watch the PGA Tour, college football and NASCAR, according to the study. But if GOP ad buyers want to reach more frequent voters, they should focus on the PGA; golf fans told researchers they were much more likely to vote than NASCAR fans say they are. Meanwhile, Dems hold the largest advantages among basketball fans, both those who watch the NBA and the WNBA. And fans of World Wrestling Entertainment are also much more likely to favor Dems -- if they vote. Wrestling fans are less likely to cast ballots than any other sports fans.
Most of these results seem pretty logical. Read the whole release here (DATA!!!). Thanks to Thom Weekends for sending this along.
I get that no WWE steaks show up to vote, but who would have guessed that they skew democratic. I guess meth manufacturers also want universal healthcare
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