Monday, November 16, 2009

Colombia Uses Ads to Persuade Rebels to Turn Themselves In

The government of Colombia now uses TV ads during soccer games to try to convince rebels to turn themselves in. Turns out, when you're a rebel in remote areas of Colombia, watching satellite TV is one of the only ways you are able to pass the time. Below is one of their TV spots...

To read the full article: http://adage.com/globalnews/article?article_id=140548

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