Tuesday, January 11, 2011

There was more to the Oregon uniforms than we thought

Meaning: They didn't just look cool, there was also a practical purpose for the flashy design. In short, the neon was supposed to make the Oregon players appear faster while the contrasting colors were supposed to make them easier to spot on offense (brighter targets, more contrast from the defense). Finally, even the numbers are designed in a way that they taper from the top to bottom which is supposed to make the guy wearing the jersey appear bigger and meaner. Did anyone else out there spend a large part of the game commenting with friends about how undersized Oregon was? Guess the jerseys can only help so much. More from Fast Company below the photo.



You might have also caught sight of those flashy helmets -- the swirling pattern on the outside emphasizes the fact that Nike's padding system on the thighs and shoulders contain carbon fiber plates (layered over breathable foam and a moisture wicking base). Nike worked with a company that usually applies custom graphics to cars to create the special decals applied to the helmet. Combined with the green highlights of the Oregon "O," these created a visual vibration you could probably discern on your TV last night as an almost moire pattern effect.

Thanks to eDavis for sending this to me. If you want to read more, click here.

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