This is an idea I can get behind:
Hoping to prime demand for 3-D TVs, Sony has sponsored a 3-D video version of Sports Illustrated's new Swimsuit Issue for consumers to rent or buy starting Feb. 15.
The "Swimsuit in 3-D" video is part of a bigger Swimsuit Issue pact between Time Inc.'s Sports Illustrated and Sony, which will also sell and rent 2-D swimsuit videos and photos through its networked devices.
From AdAge
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