- Mercenaries to block reporters from speaking with clean-up workers
 
- Shitloads of ads to try to restore some public image
 
- Shitloads of ads trying to make it look like you can still kick it on the beaches of Florida's Gulf coast (you can if you LOVE oi!)
 
- Buying up search terms so that if you Google search their name you are directed to their website
 
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