From today's Times:
It's official: The National Pork Board says it knows unicorns don't exist.
The industry group says it was only protecting its trademark when it issued cease-and-desist warning to online retailer ThinkGeek for calling a fake unicorn meat product ''the new white meat.''
The fictional canned meat, described as an ''excellent source of sparkles,'' was an April Fool's prank.
But the 12-page letter from the board's law firm was no joke.
''We certainly offered our apologies,'' Scott Kauffman, President and CEO of Geeknet Inc., the parent company of ThinkGeek, told the Associated Press. ''It was not our intention to confuse the public as to the attributes and qualities of the two meats.''
Read the whole piece here.
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