Friday, June 25, 2010

Beer news: PBR is sold to someone other than hipsters

Today's Times had the following story about how some dude (no thick glasses, skinny jeans, or tight t-shirt) bought PBR and it's associated brands.

Here it is:

Pabst Brewing Company, the seller of hipster staple beer Pabst Blue Ribbon, said on Friday that it has sold itself to C. Dean Metropoulos, a veteran food executive known for corporate turnarounds.

Terms of the sale weren’t disclosed.

Beyond Pabst Blue Ribbon — “P.B.R.” to its customers, a group that has grown to include both blue-collar workers and Brooklyn hipsters — Pabst also sells other well-known low cost brands, including Old Milwaukee, Colt 45 and Schlitz malt liquor.

The company traces its lineage back to a brewer founded in 1848 and renamed itself after steamboat captain Frederick Pabst in 1889. Its most recent owner is a charitable trust founded by the late Paul Kalmanovitz, a beer executive.

Pabst, based in Woodridge, Ill., contracts out the brewing of its beverages to MillerCoors.

So what are hipsters going to drink now?

No comments:

Post a Comment