Italian designer Diesel is doing what it can to challenge this. Developed by UK-based agency, Anomaly London, Diesel launched the Be Stupid campaign earlier this year. If you go to Diesel.com you quickly realize it is a philosophy, about living life by the balls (a term they use often).
On the site they have videos about the campaign and lots of images - both edgy and just plain interesting. They also have mashed music, video, and traditional online catalogs into a video catalog. Click the image below to give it a try. I imagine we will be seeing more and more of this in the future.
Even if you are not into Italian designer jeans check out Diesel for a fairly innovative brand site:
Interesting!
ReplyDeleteWhen it comes to men’s clothing the first thought which sparks in my mind is designer jeans. Anything will be suitable with designer jeans might be tees, shirts, jackets or blazers. Men in designer jeans look cool and handsome!
You're right Newc...I hear designer jeans and I think obnoxious Ed Hardy wearing douche bags.
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